I Spy Search produces White Papers discussing the key issues relating to search marketing in depth. We are happy to be able to share this knowledge with you:
• Advanced SEO techniques
Gone are the days where advanced SEO solely involved black hat techniques. Today, there are lots of new and more advanced techniques that can be utilised by website sites that do not use any kind of black hat activity. These techniques go far beyond the basics of having relevant keywords in title tags and writing good page copy. Read more
Gone are the days where advanced SEO solely involved black hat techniques. Today, there are lots of new and more advanced techniques that can be utilised by website sites that do not use any kind of black hat activity. These techniques go far beyond the basics of having relevant keywords in title tags and writing good page copy. Read more
• Searching for a better buy
Paying for clicks from searches is easy. Buying the right kind of clicks takes a bit more effort. Yet many digital marketers are not optimising their spend on pay-per-click search marketing through the adoption of key techniques, such as aligning bought terms with the language customers use or achieving sufficient weight of buy to make an impact on the ratings. We look at how advertisers can make sure their search activity really clicks with customers. Read more
Paying for clicks from searches is easy. Buying the right kind of clicks takes a bit more effort. Yet many digital marketers are not optimising their spend on pay-per-click search marketing through the adoption of key techniques, such as aligning bought terms with the language customers use or achieving sufficient weight of buy to make an impact on the ratings. We look at how advertisers can make sure their search activity really clicks with customers. Read more
• Do it yourself or get it done for you?
With so much desktop and Web-based technology available to marketers, it is extremely tempting to do-it-yourself when it comes to getting a search marketing campaign into the field. Indeed, large numbers of advertisers plan and buy all of their activity for themselves. So what value can agencies bring to this area that would tempt those currently going it alone to get help from external experts? Read more
With so much desktop and Web-based technology available to marketers, it is extremely tempting to do-it-yourself when it comes to getting a search marketing campaign into the field. Indeed, large numbers of advertisers plan and buy all of their activity for themselves. So what value can agencies bring to this area that would tempt those currently going it alone to get help from external experts? Read more
• How to put your SEO into practice
Search Engine Optimisation describes a series of techniques that, if applied in the correct manner, will boost your Natural Search rankings on Google and the other search engines and increase the volume of pre-qualified users to your website. This guide looks at some of the basic criteria for sustainable success in Natural Search. Read more
Search Engine Optimisation describes a series of techniques that, if applied in the correct manner, will boost your Natural Search rankings on Google and the other search engines and increase the volume of pre-qualified users to your website. This guide looks at some of the basic criteria for sustainable success in Natural Search. Read more
• Challenges facing retail paid search campaigns
As media buying budgets become more accountable with all eyes on cost per conversion, the pressure is on to make every penny contribute to the ROI of paid search campaigns. Read more
As media buying budgets become more accountable with all eyes on cost per conversion, the pressure is on to make every penny contribute to the ROI of paid search campaigns. Read more
